Back in 1997, just as Seinfeld was ending it’s legendary run, NBC had a summer ad campaign that I’ve never forgotten. “If you haven’t seen it, It’s new to you” was the tagline of the campaign, and it encouraged viewers to watch repeats of Seinfeld, Mad About You, and other NBC series because even though they were repeats, NBC knew that many viewers had missed out on the first run.
Today, 15 years or so into my career in the Enterprise Content Management (or Document Management, as we once called it) Industry, I’m regularly reminded of this phrase. In the year 2013, it’s shocking how many companies – large and small – have not embraced document management as a way to improve their efficiency, reduce costs, and enable compliance. In fact, it makes me wonder if those same people know about The Marble Rye, The Contest, or The Puffy Shirt – even all these years later.
Thankfully, there are many great sources of Seinfeld episode recaps, and here are some of my favorite ECM hits for your review too:
Accounts Payable Automation – Yeah, this one may seem as obvious as a Dingo eating a baby, but if you’re not using advanced document capture to reduce your reliance on manual data entry and then letting workflow handle approval distribution and routing, you really are missing out. Today, AP Automation Solutions start at about $15,000 and there is a valuable ROI for companies with as few as one person in AP.
Insurance Claim Processing – It’s hard to believe that there is any Insurance Company that could still operate without embracing ECM, but the truth is that Kenny Rogers once thought he could sell chicken to the people of Manhattan, and even won over Kramer for a while. Insurers can automate the capture, review, approval, and analysis with Document Management, typically paying for the cost of a system within the first 6-months of implementation.
New Customer On-Boarding – The next time George Costanza wants to raise money for the Human Fund, he can have his customers or constituents sign up online, via email, fax, or mobile device and process their applications in real time.
The truth is that much like these classic Seinfeld Episodes, Document Management and ECM is even better now than it was when it first came out. If you’re not familiar with all of the Seinfeld mystique, check out http://www.seinology.com/epguide.shtml, and if you’re thinking that maybe you should learn more about what document management can do for your business, check out www.amsimaging.com.