n. a state of perfect ROI happiness, business cultural harmony and freedom from paper
In this two-part topic, we challenge you to think about what kind of digital traveler you are on the digital spectrum, and we explore where your organization falls on that spectrum. Further, we look at how taking the enterprise view marries the forward-thinking strategists with the business unit needs for effective content management enabling your organization to reach Digital Nirvana.
Reaching Digital Nirvana requires a journey that brings your organization to the point of digital maturity with today’s technology and time-saving processes. Companies are continuing to innovate their products and services to make the user experience better and to offer—more robust options promising a better outcome. You can save time. You can save money. You can find content more easily. You can make your work life much easier.
“ You can save time. You can save money. You can find content more easily. You can make your work life much easier.”
These promises are true. But, often we see uncoordinated efforts within a company that prevent the organization from benefiting across the enterprise. The excitement of new solutions and the prospect of moving away from cumbersome manual processes have to be not only good for one business area, but also a driver toward enterprise wide transformation. A company’s vision needs to come from the transformational leader who encourages the enterprise to innovate, increase connectivity, embrace technology and keep an eye on future developments that will keep them competitively ahead of their peers. This vision needs to seep into every department to empower the business units to find solutions that make the enterprise work better.
A recent study by Capgemini Consulting (CGC), The Digital Advantage: How digital leaders outperform their peers in every industry, indicates that “few firms have positioned themselves to capture the real business benefits.” The resulting struggle for success suggests that the company has not married its digital investments with its vision, and risks duplicate investments that do not transform the company overall.
So what are your challenges?
- Recognizing that the investment plus the vision equals the success.
- Acknowledging that you need a trusted advisor to help you find the path that is right for you.
- Identifying your most difficult points in your business processes.
- Understanding your current position.
On the Journey to Digital Nirvana, there are four types of travelers, as the CGC study defines them: Beginner, Conservative, Fashionista and Digerati. They position these travelers into quadrants based on their level of digital intensity (action) vs. transformational management intensity (vision).
The Journey to Digital Nirvana
- Transformational leaders with a vision
- Promoting innovation in the business culture
- Embracing the desire to connect
- Taking the enterprise view
- Forward-thinking investments
- Sustaining momentum
We look at these travelers on a spectrum from unhappy to reaching nirvana. As improvements in operations affect the corporate culture, we see an ineffective technology that does not solve a business problem only leads to employee frustration—not happiness.
- Are your employees happy and productive?
- Can you identify which type of traveler your company is within the CGC grid?
- Are you all for innovation and taking the next important technological step for your enterprise, but reluctant to commit?
- Do you have a lot of little fixes but lack a coordinated view?
- Are you struggling with cumbersome processes that demand your attention but you don’t know how to begin?
Why does digital maturity matter?
Besides driving efficiencies within the enterprise, you can eliminate employee frustration with repetitive, manual tasks; you can enable strong collaborative efforts and streamline processes to accelerate performance. But, what really matters is the return on your investment. In human terms, you acknowledge your employee’s worth and demonstrate you can help them with advanced technology. In monetary terms, you win with better financial performance.
“Those companies that are mature in both dimensions (digerati) have the highest performance, far outperforming less-mature firms on multiple financial measures.”
ROI is the answer.
For instance, Enterprise Content Management (ECM) focuses on business processes that are manual, repetitive and paper-intensive. Solutions in this arena boost productivity by eliminating paper and physical files with digitized content and streamlined workflows. Reduced errors, increased productivity, easy collaboration and real-time access frees up workers because of accelerated processes (paying invoices, handling claims, evaluating mortgage applications, etc.).
You can leverage your workers more effectively to spend time on more valuable business tasks. Depending on your business needs, you may have already embraced mobile technologies to support branch operations or field workers who get fingertip access to documents that they need to review or to which they need to refer. Whatever your needs, taking the step forward puts you further down the road toward Digital Nirvana.
From the chart below, we see study results for the various travelers:
Companies that rate high on action see gains in their ability to “more volume with existing physical capacity.” While companies that rate high on vision are “more profitable.” Overall, the company with both high action and vision outperform all the others.
Companies that are still beginners, regardless of industry are “several years from gaining the digital maturity that their digerati competitors already possess.”
Can you afford to wait? Let us share with you more about Konica Minolta and guide you to the right ECM solution that meets your business needs, enables you to realize a positive ROI and achieve Digital Nirvana. Contact Us!
Download the Journey to Digital Nirvana Infographic for a complete depiciton of the journey.
To read part 2 of this article - click here!